Glossy Black Consumerism

Reading the news today, and Apple’s new iPhone 7 apparently comes in ‘glossy black’, which Apple say in the small print is achieved by them applying multiple levels of anodising and polishing and so on.

In the small print they then go on to say that it will show microscratches up more easily than non-glossy black and so it should be kept in an Apple case…which is not glossy.

Oh, and the old ‘grey’ iPhone colour is now called ‘black’, not grey. So black is the new grey, and ‘glossy black’ is the new ‘not glossy as it’ll be in a case’, or something.